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X-WR-CALNAME:American Marketing Association - Central Pennsylvania Chapter
X-ORIGINAL-URL:https://amacentralpa.com
X-WR-CALDESC:Events for American Marketing Association - Central Pennsylvania Chapter
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DTSTART;TZID=UTC:20260331T100000
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SUMMARY:Build Your Personal Brand
DESCRIPTION:Your personal brand shapes how people see you\, trust you\, and connect with your work. Whether you are just starting your career or looking to strengthen an established reputation\, a strong and authentic personal brand can open doors and create new opportunities. \nThe Central PA chapter of the American Marketing Association\, in partnership with the Harrisburg Regional Chamber & CREDC\, invites you to a half-day event designed to help business professionals\, students\, nonprofit leaders\, and entrepreneurs better understand how to build a personal brand and avoid common pitfalls along the way. \nCoffee and lunch are included with registration. \nLearn more and register on Eventbrite. \nWhat to expect\nMorning session: Personal branding through a PR lens \nThe event kicks off with a guided session led by Brett Marcy\, of Apollo Communications. Drawing from his experience working with professionals and organizations\, Brett will explore the benefits and potential risks of building a personal brand alongside a business or employer. He will share practical strategies for gaining visibility\, building credibility\, and avoiding common mistakes that can undermine trust. A Q&A will follow the session. \nNetworking lunch \nAttendees will enjoy a networking lunch with fellow professionals from across Central Pennsylvania. This time is designed to encourage meaningful conversation\, idea sharing\, and new connections across industries and career stages. \nPanel discussion: Personal branding in practice \nThe afternoon concludes with a guided panel discussion led by Dominic Colardo\, member engagement manager at the Harrisburg Regional Chamber. Panelists include Ellen Min\, associate director for student access & achievement at Dickinson College; Sara Bozich Surra\, CEO and founder of Cheers Harrisburg; and Vishnu Patel\, relationship manager at Presence Bank. \nPanelists will share their personal journeys\, discuss how they intentionally built their personal brands\, and explain how they leverage those brands for professional growth and success. The session will conclude with a Q&A. \nWho should attend\nThis event is ideal for: \n\nBusiness professionals across industries\nStudents preparing to enter the workforce\nNonprofit leaders and staff\nEntrepreneurs and small business owners\nAnyone interested in strengthening their professional presence\nThe content is designed for both beginners and experienced professionals.
URL:https://amacentralpa.com/event/build-your-personal-brand/
LOCATION:Strawberry Square\, 320 Market Street\, Harrisburg\, PA\, 17101\, United States
CATEGORIES:Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2026/02/Build-Your-Personal-Brand-March-31-2026.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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