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X-WR-CALNAME:American Marketing Association - Central Pennsylvania Chapter
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X-WR-CALDESC:Events for American Marketing Association - Central Pennsylvania Chapter
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DTSTART;TZID=UTC:20260331T100000
DTEND;TZID=UTC:20260331T140000
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CREATED:20260210T022114Z
LAST-MODIFIED:20260210T142830Z
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SUMMARY:Build Your Personal Brand
DESCRIPTION:Your personal brand shapes how people see you\, trust you\, and connect with your work. Whether you are just starting your career or looking to strengthen an established reputation\, a strong and authentic personal brand can open doors and create new opportunities. \nThe Central PA chapter of the American Marketing Association\, in partnership with the Harrisburg Regional Chamber & CREDC\, invites you to a half-day event designed to help business professionals\, students\, nonprofit leaders\, and entrepreneurs better understand how to build a personal brand and avoid common pitfalls along the way. \nCoffee and lunch are included with registration. \nLearn more and register on Eventbrite. \nWhat to expect\nMorning session: Personal branding through a PR lens \nThe event kicks off with a guided session led by Brett Marcy\, of Apollo Communications. Drawing from his experience working with professionals and organizations\, Brett will explore the benefits and potential risks of building a personal brand alongside a business or employer. He will share practical strategies for gaining visibility\, building credibility\, and avoiding common mistakes that can undermine trust. A Q&A will follow the session. \nNetworking lunch \nAttendees will enjoy a networking lunch with fellow professionals from across Central Pennsylvania. This time is designed to encourage meaningful conversation\, idea sharing\, and new connections across industries and career stages. \nPanel discussion: Personal branding in practice \nThe afternoon concludes with a guided panel discussion led by Dominic Colardo\, member engagement manager at the Harrisburg Regional Chamber. Panelists include Ellen Min\, associate director for student access & achievement at Dickinson College; Sara Bozich Surra\, CEO and founder of Cheers Harrisburg; and Vishnu Patel\, relationship manager at Presence Bank. \nPanelists will share their personal journeys\, discuss how they intentionally built their personal brands\, and explain how they leverage those brands for professional growth and success. The session will conclude with a Q&A. \nWho should attend\nThis event is ideal for: \n\nBusiness professionals across industries\nStudents preparing to enter the workforce\nNonprofit leaders and staff\nEntrepreneurs and small business owners\nAnyone interested in strengthening their professional presence\nThe content is designed for both beginners and experienced professionals.
URL:https://amacentralpa.com/event/build-your-personal-brand/
LOCATION:Strawberry Square\, 320 Market Street\, Harrisburg\, PA\, 17101\, United States
CATEGORIES:Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2026/02/Build-Your-Personal-Brand-March-31-2026.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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DTSTART;TZID=UTC:20251029T120000
DTEND;TZID=UTC:20251029T140000
DTSTAMP:20260424T154054
CREATED:20250912T015717Z
LAST-MODIFIED:20250912T015717Z
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SUMMARY:Marketer's Table: Nonprofit Marketing
DESCRIPTION:Marketing in the nonprofit sector presents unique challenges and offers meaningful opportunities. From limited budgets to high expectations\, nonprofits must be resourceful\, authentic and strategic. Whether you work for a nonprofit\, support one or are interested in cause-driven marketing\, this Marketer’s Table will explore how to maximize impact\, engage donors and supporters meaningfully\, and sustain momentum over time. \nRegister by visiting Eventbrite. \nWhat to expect \n\nStories and lessons about what has worked and what has not\nDiscussion of tools\, tactics and creative approaches tailored to nonprofit constraints\nIdeas for balancing mission-driven messaging with organizational goals\nCollaboration where attendees share their challenges and exchange feedback\n\nWho should attend \n\nNonprofit staff responsible for communications\, development or outreach\nMarketing and communications professionals interested in mission-driven work\nProfessionals\, volunteers\, board members or consultants who partner with nonprofits\nAnyone looking to strengthen their effectiveness in marketing with purpose\n\nWhy you will leave inspired\nAttendees will gain strategies they can apply immediately\, new perspectives on nonprofit storytelling and audience engagement\, and connections with peers who are working toward similar goals. \nYou should attend if you want to \n\nStretch your marketing dollars further\nCreate messaging that resonates and motivates action\nBuild stronger relationships with supporters and donors\nLearn from the shared knowledge of local nonprofit marketers\n\nWhat is expected from attendees\nThis session is built around open discussion rather than a formal presentation. Attendees are encouraged to share their own insights\, challenges and experiences in nonprofit marketing. By contributing your perspective\, you will help create a collaborative exchange where everyone can learn from one another and walk away with new ideas to apply in their own work.
URL:https://amacentralpa.com/event/marketers-table-nonprofit-marketing/
LOCATION:The Foundation for Enhancing Communities\, 200 North 3rd Street\, Harrisburg\, PA\, 17101\, United States
CATEGORIES:Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2025/09/AMA-Marketers-Table-Oct-2025.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T120000
DTEND;TZID=UTC:20250610T140000
DTSTAMP:20260424T154054
CREATED:20250501T021403Z
LAST-MODIFIED:20250501T021403Z
UID:100001052-1749556800-1749564000@amacentralpa.com
SUMMARY:Marketer's Table: How the Oldest Digital Marketing Channel Still Delivers
DESCRIPTION:Danae\, Tower Marketing’s Senior Email Marketing Specialist\, will dive into why email marketing and automation are still relevant\, the most common email service providers\, why Tower recommends ActiveCampaign and how email can support other marketing channels. \nAttendees should come prepared to discuss their latest email campaigns\, the challenges they are facing and the questions they want to ask their fellow marketers. \nYou can register for this event by visiting Eventbrite. \nTower Marketing\nTower has been helping its clients rise above their competition for over 25 years because they’re not afraid of a great idea — or the work that comes along with it. Their team loves rising to the challenge to solve the tough problems and ensure you get the most out of your marketing partnership.
URL:https://amacentralpa.com/event/marketers-table-email-june-10-tower-lancaster/
LOCATION:Tower Marketing\, 626 North Charlotte Street\, Lancaster\, PA\, 17603\, United States
CATEGORIES:Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2025/05/AMA-Marketers-Table-June-10-2025.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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DTSTART;TZID=UTC:20250424T183000
DTEND;TZID=UTC:20250424T193000
DTSTAMP:20260424T154054
CREATED:20250418T150442Z
LAST-MODIFIED:20250418T150442Z
UID:100001038-1745519400-1745523000@amacentralpa.com
SUMMARY:Marketing Entrepreneurs in Central PA
DESCRIPTION:Shippensburg University is excited to invite you to join them for an upcoming panel session\, hosted in collaboration with the Diller Center at Shippensburg University and the AMA Central PA Collegiate Committee. Students\, faculty and marketing professionals from local colleges and universities will gather for learning\, networking and collaboration. Featuring successful marketing entrepreneurs from Central Pennsylvania\, the session will offer valuable insights into the challenges and opportunities within the local marketing landscape. The program aims to provide a platform for experienced entrepreneurs to share their expertise\, strategies\, and industry experience\, inspiring future marketers through real-world success stories and encouraging the exchange of information across institutions. \nRegister for the free event by visiting Eventbrite. \nPanelists\n\nJason Kichline\, OnSong LLC\nSam Payson\, Muddy Dog Snacks\nBecki Fellin\, BFellin Studio\nNate Treichler\, Good Eggs Greetings
URL:https://amacentralpa.com/event/marketing-entrepreneurs-in-central-pa/
LOCATION:Shippensburg University\, 1833 Old Main Drive\, Shippensburg\, PA\, 17257\, United States
CATEGORIES:Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2025/04/Marketing-Entrepreneurs-in-Central-PA-April-24-2025-1920-x-1080.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T120000
DTEND;TZID=UTC:20250415T140000
DTSTAMP:20260424T154054
CREATED:20250327T234000Z
LAST-MODIFIED:20250407T140920Z
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SUMMARY:Marketer's Table: The Video Decision
DESCRIPTION:Navigating Your Options for Maximum Impact\nConfused by endless video options? This Marketer’s Table will focus on navigating each decision in the video marketing process. \nJoin us for lunch alongside a 5-minute presentation\, take-home resources\, and plenty of time for collaborative discussion with fellow attendees. \n\n\n\n\nKey Takeaways\n\nWhich platforms are most effective for you to engage with your target audience through video content?\nWhat type of video is most effective to engage your audience on a specific platform. This should inform every element of the video’s creative approach including the emotional tone\, run time and overall production value.\nHow will you get your shiny new video in front of your target audience? (Hint: Website landing pages aren’t a strategy)\n\n\n\n\n\nThank you to our host!\nWakeen & Company \nWakeen & Company is a team of strategists\, dreamers\, curators\, facilitators\, negotiators\, coaches\, marketers\, visionaries\, partners\, videographers\, writers\, artists and storytellers who believe anything is possible. \nLearn more \nBuy your ticket for the event by visiting the AMA Central PA Eventbrite page.
URL:https://amacentralpa.com/event/marketers-table-the-video-decision/
LOCATION:Wakeen & Company\, 2001 North Front Street #Suite 300\, Harrisburg\, PA\, 17102\, United States
CATEGORIES:AMA Central PA Events,Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2025/03/AMA-Marketers-Table-May-15-2025-1920x1080-1.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250312T110000
DTEND;TZID=UTC:20250312T150000
DTSTAMP:20260424T154054
CREATED:20250327T234000Z
LAST-MODIFIED:20250327T234000Z
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SUMMARY:Branding Essentials: Strategies for Launching\, Sustaining & Growing
DESCRIPTION:Join the Central PA Chapter of the American Marketing Association and the Harrisburg Regional Chamber for an engaging workshop built to help you harness the power of branding. Hosted at The Bravo Group\, this event features two interactive sessions with a networking lunch in between. Whether you’re a marketing professional\, small business owner or entrepreneur\, you’ll come away with fresh ideas\, proven strategies and real-life success stories to elevate your brand. \n\n\n\n\nSession One: The Power of Brand\n\n\n\n\nExplore the importance and power of a strong brand with the Bravo Group. You will gain insights about how they have utilized strong branding principles for their clients and hear how one of their clients recently was voted new company of the year\, despite the fact that it is 125 years old. The session will include: \n\nHow to build a strong brand framework that serves as a ‘North Star’ for all of your marketing efforts;\nbrand archetypes and how they work in the real world as powerful storytelling mechanisms;\nreal-life examples of incorporating data into your messaging.\n\n\n\n\n\nSession Two: Local Success Stories\n\n\n\n\nHear from three local business leaders—Capeles Agency\, Pursuit Co-Working\, and Torchbearer Sauces—who will share how they started\, maintained and grew their brands. Gain insights into the obstacles they overcame\, the victories they engineered and the lessons learned along the way. This candid discussion will inspire you to take bold steps in your own brand journey. \n\n\n\n\nEnjoy a networking lunch between sessions\, where you can connect with fellow Central Pennsylvania professionals and grow your local network. Don’t miss this opportunity to learn\, share\, and spark new ideas for your brand’s future! \n\n\n\n\nSecure Your Spot Today\n\n\n\n\nSpace is limited. Register now on Eventbrite to reserve your seat for this dynamic branding workshop!
URL:https://amacentralpa.com/event/branding-essentials-strategies-for-launching-sustaining-growing/
LOCATION:Bravo Group\, 20 North 2nd Street\, Harrisburg\, PA\, 17101\, United States
CATEGORIES:Knowledge Share (i.e. training)
ATTACH;FMTTYPE=image/png:https://amacentralpa.com/wp-content/uploads/2025/02/Branding-Essentials-1920-x-1080-px.png
ORGANIZER;CN="American Marketing Association Central PA Chapter":MAILTO:amacentralpa@gmail.com
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