American Marketing Association - Central Pennsylvania Chapter

Build Your Personal Brand
2026-03-31 10:00 - 14:00 UTC | Strawberry Square, 320 Market Street, Harrisburg, PA, 17101, United States
Your personal brand shapes how people see you, trust you, and connect with your work. Whether you are just starting your career or looking to strengthen an established reputation, a strong and authentic personal brand can open doors and create new opportunities.
The Central PA chapter of the American Marketing Association, in partnership with the Harrisburg Regional Chamber & CREDC, invites you to a half-day event designed to help business professionals, students, nonprofit leaders, and entrepreneurs better understand how to build a personal brand and avoid common pitfalls along the way.
Coffee and lunch are included with registration.
Learn more and register on Eventbrite.
What to expect
Morning session: Personal branding through a PR lens
The event kicks off with a guided session led by Brett Marcy, of Apollo Communications. Drawing from his experience working with professionals and organizations, Brett will explore the benefits and potential risks of building a personal brand alongside a business or employer. He will share practical strategies for gaining visibility, building credibility, and avoiding common mistakes that can undermine trust. A Q&A will follow the session.
Networking lunch
Attendees will enjoy a networking lunch with fellow professionals from across Central Pennsylvania. This time is designed to encourage meaningful conversation, idea sharing, and new connections across industries and career stages.
Panel discussion: Personal branding in practice
The afternoon concludes with a guided panel discussion led by Dominic Colardo, member engagement manager at the Harrisburg Regional Chamber. Panelists include Ellen Min, associate director for student access & achievement at Dickinson College; Sara Bozich Surra, CEO and founder of Cheers Harrisburg; and Vishnu Patel, relationship manager at Presence Bank.
Panelists will share their personal journeys, discuss how they intentionally built their personal brands, and explain how they leverage those brands for professional growth and success. The session will conclude with a Q&A.
Who should attend
This event is ideal for:

Business professionals across industries
Students preparing to enter the workforce
Nonprofit leaders and staff
Entrepreneurs and small business owners
Anyone interested in strengthening their professional presence
The content is designed for both beginners and experienced professionals.

6 Degrees: The Mentor–Mentee Networking Experience
2026-04-13 17:30 - 20:00 | Members 1st Corporate Office, 5000 Marketplace Way, Enola, PA, 17025, United States
The Central PA Chapter of the American Marketing Association invites professionals from across industries to take part in 6 Degrees: The Mentor–Mentee Networking Experience on Monday, April 13, from 5:30 to 8 p.m. at the Members 1st FCU corporate headquarters, 5000 Marketplace Way, Enola.
This networking event is designed to create meaningful, low-pressure connections between early-career professionals and experienced leaders. Through guided conversations and open discussion, participants are encouraged to share questions, insights and real-world experiences that support professional growth across South Central Pennsylvania. While hosted by AMA Central PA, the event is open to professionals from any field who value learning, leadership and connection.
Learn more and register at Eventbrite.
Who should attend
Mentees

Early-career professionals
Students, recent graduates and career changers
Individuals seeking guidance, perspective or confidence as they grow
Anyone interested in learning from experienced professionals across industries

Mentors

Mid- to senior-level professionals
Leaders willing to share insight, lessons learned and career advice
Professionals interested in giving back and building meaningful connections
Individuals open to mentoring beyond their own industry or role

What to expect

Open networking and casual conversation
Structured speed networking with multiple mentor and mentee connections
Honest, practical conversations about careers, leadership and growth
A welcoming environment designed to make networking easier and more approachable

Refreshments and snacks provided
Mentors may register at no cost. Mentees may register for $5.
